Cheetos the crunchy, colorful red and hot salty spicy snacks that is disturbingly addictive. What do you know about Cheetos? We all know that Cheetos spokescritter (logo) is the Chester Cheetah but that wasn’t the case in the early 1970s which was a mouse, very obvious as mice love cheese. 

In the 1970s the janitor at the Frito-Lay factory Richard Montanez made an extreme change into Cheetos, after he used to add chili powder to his own Cheetos, he delivered the idea to the CEO and the factory started manufacturing crunchy flaming hot Cheetos.

Since 1996 their slogan hasn’t changed and staid at it’s dangerously cheesy for the original Cheetos. Cheetos tried to tap into different markets and become more diverse by creating their cheetos fries, hot cheetos, etc.

If you guys remember this time last year a makeup trend or joke was going around as using cheetos as a bronzer. Cheetos later made their own bronzer and tried to profit of of this trend. (video) https://youtu.be/eVM2mX7oXkE

Cheetos has also a introduced itself to a new market by opening up a restaurant The Flamin’ Hot Spot will open in the heart of Hollywood Hills, Calif. The restaurant was fully booked within minutes.               https://www.cheetosflaminhotspot.com/

It takes 5,000 cows to generate a year’s supply of Cheetos. It takes about 10 million gallons of milk to make the cheddar cheese that is used in Cheetos seasoning according to the director of communications at Frito-Lay North America. In other words 2,200 gallons of milk per cow. Moo!

As you’ve seen through my presentation cheetos has always been on top of expanding their customer market. They always try to profit however they can and change as the market needs change. 

Branding, positioning and understanding the current marketing issues – CSUSB

Branding, positioning and understanding the current marketing issues – CSUSB link

Companies that aim at achieving a strong base on strategic marketing plan need to heavily rely on branding, position and understanding the current marketing issues. Small business which has a strategy for an ongoing plan has to embrace this strategy so as to live in the foreseeable future. Branding and positioning a product in the market is one of the emerging market issue and which require attention for one to succeed in the corporate world.

A brand or Branding is particulars that are associated with certain goods or items. It includes a name, symbol, logo, design or any other feature that is specifically and distinct from those of its competitors in the market. Branding process is governed by a legal process known as trademark that deter other business from having a name, design or symbol similar to certain business.

Positioning a product in the market requires discovering something which is very hard to copy by other businesses or the competitors. This may include putting new measures in the business such a Just-in Time (JIT) delivery of raw material or products among other strategies. It may also call for controlling of key production materials such as the mining area, the technology and chemical equations for producing certain products for example the Coco-cola company which has never revealed its secrets on chemical used and the  balancing equation in the production of beverages. With these powers in place a business can control the product’s supply and prices as it may wish since it’s very hard for its competitor to venture in. Understanding the current market is one of the vital roles for a business to remain competitive. This is done through contacting progressive marketing research with the business environment identifying new gaps and threats to the business or the brand and actions taken before it is too late for the venture. Marketing intelligence plan and strategies are applied to keep the brand in the elite and up-to-date technology is used to on the products as opposed to the business competitors.

Red Fusion Companies in the U.S.A guarantees approachable and flexible IT services and experts to the whole world. It inculcates the current technology and it utilizes the positioning strategy in the market so as to stand tall in the business. The company’s management states on the lookout on all matters concerning the IT field new researches and launch of new IT technology and products  with guaranteed satisfactory to its customers is maintained. The company has tried to overcome obsolescence and poor customer relation due to lack of satisfactory It products and services. The international market approach uniqueness lies in the marketing strategies for example controlling the technology and ensuring trademark legalization on the businesses’ products. As the banding manager I would ensure progressive research on the IT field and try to become the opinion leader in the field of IT through nurturing the talent ITexperts and maintaining a well-motivated employee team. The company used a good market solution. The lesson learned here is that one has to ensure better branding, positioning and understanding the market.

My first blog

My First Steps In Business.. 

Me and my partner decided to open a construction and deign company overseas to be exact in Kuwait. I decided to go back to school to earn my second major in Business Administration  to guide me through the business with my partner.

 I enrolled in the Principles of Marketing because its a requirement and  to help me market our construction business. It is very important to learn how to market your product or service by learning how to find the right target and be unique and different.

cooking is my passion, I love to mix and match between different cousins and create new dishes. I did worked in catering until i decided to go back to school.