Branding, positioning and understanding the current marketing issues – CSUSB

Branding, positioning and understanding the current marketing issues – CSUSB link

Companies that aim at achieving a strong base on strategic marketing plan need to heavily rely on branding, position and understanding the current marketing issues. Small business which has a strategy for an ongoing plan has to embrace this strategy so as to live in the foreseeable future. Branding and positioning a product in the market is one of the emerging market issue and which require attention for one to succeed in the corporate world.

A brand or Branding is particulars that are associated with certain goods or items. It includes a name, symbol, logo, design or any other feature that is specifically and distinct from those of its competitors in the market. Branding process is governed by a legal process known as trademark that deter other business from having a name, design or symbol similar to certain business.

Positioning a product in the market requires discovering something which is very hard to copy by other businesses or the competitors. This may include putting new measures in the business such a Just-in Time (JIT) delivery of raw material or products among other strategies. It may also call for controlling of key production materials such as the mining area, the technology and chemical equations for producing certain products for example the Coco-cola company which has never revealed its secrets on chemical used and the  balancing equation in the production of beverages. With these powers in place a business can control the product’s supply and prices as it may wish since it’s very hard for its competitor to venture in. Understanding the current market is one of the vital roles for a business to remain competitive. This is done through contacting progressive marketing research with the business environment identifying new gaps and threats to the business or the brand and actions taken before it is too late for the venture. Marketing intelligence plan and strategies are applied to keep the brand in the elite and up-to-date technology is used to on the products as opposed to the business competitors.

Red Fusion Companies in the U.S.A guarantees approachable and flexible IT services and experts to the whole world. It inculcates the current technology and it utilizes the positioning strategy in the market so as to stand tall in the business. The company’s management states on the lookout on all matters concerning the IT field new researches and launch of new IT technology and products  with guaranteed satisfactory to its customers is maintained. The company has tried to overcome obsolescence and poor customer relation due to lack of satisfactory It products and services. The international market approach uniqueness lies in the marketing strategies for example controlling the technology and ensuring trademark legalization on the businesses’ products. As the banding manager I would ensure progressive research on the IT field and try to become the opinion leader in the field of IT through nurturing the talent ITexperts and maintaining a well-motivated employee team. The company used a good market solution. The lesson learned here is that one has to ensure better branding, positioning and understanding the market.